What is innovation, why we need it and why does it fail so often. An exploration into managing current business and creating innovation strategies for the future.
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Innovation Story
Also posted in Innovation Tagged business model innovation, change management, flux, Innovation, innovation management, insights Leave a comment
Introducing: EDGE Contextual Map
New segmentation approach for mapping consumer needs. Strategic foundation for growth & innovation.
Apple becomes world’s most valuable brand
Apple eclipsed Google to become the world’s most valuable brand with estimated value of $153bn.
Posted in News Tagged Advertising, Apple, Brand Value, Customer Needs, Innovation, R&D, User Experience 1 Comment
7 red flags your brand strategy is off
Check if you recognize any of them, and if you need to go back to the brand strategy drawing board.
Also posted in Strategy Tagged Brand Positioning, Brand Strategy, Brand Touchpoints, Connect with Consumers, Effective Advertising 1 Comment
Are you doing enough to develop your business creativity?
The Norwegian Advertisers Association, organised a one-day seminar on innovation and creativity on 26th January at the Hotel Bristol in Oslo, Norway.
Sial d’Or Award given to Kavli Mayonnaise
Kavli mayonnaise won the prestigious SIAL d’Or price for innovation and commercial success in the Norwegian food market.
Innovative packaging design receives more attention
The new Kavli mayonnaise was awarded a prestigious design award and continues to receive attention The Norwegian industry magazine Plastforum presented the new design on the front page of their April issue. The Award for Design Excellence 2010 was awarded to EDGE for our contribution to the new and innovative packaging design on Kavli mayonnaise. [...]
From Insight to Effective Brand Building and Innovation
Yngve Kristiansen and Helge Krane are presenting at “Markedsanalysens Dag” 2009 (MAD09) Presentation given at “Markedsanalysens Dag” 2009 (MAD09) on the 5th of November in Oslo, Norway. ”Markedsanalysens Dag” is a yearly conference held by the Norwegian Market Research Association (NMF) that highlights topics and case studies relevant within the field of market analysis. In [...]
Management of Today: The Biggest Challenge for Innovation
Tom Ingvoldstad presented at Norwegian Design Council’s Business and Innovation conference 2009 Presentation given at Norwegian Design Council’s Business and Innovation conference 2009. The Business and Innovation conference (“Næringslivsdagen”) is an annual business and design conference directed by the Norwegian Design Council (“Norsk Designråd”) and focuses on the use of design as an important [...]
Case Presentation
Jeanette Torp, Strategic Advisor OFK, and Yngve Kristiansen, CEO EDGE Consultants From research-based consumer insight to strategies and successful communication. This was one of the topics on the agenda when the Norwegian Market Research Association (NMF) invited to their conference “Brand Building 2009 – Effective Communication” in Oslo, Norway, on the 5th of May. [...]