Author Archives: Øyvind Ihle

Apple becomes world’s most valuable brand

By Øyvind Ihle | Published: 2011/05/09
Apple World's most valuable brand 2011

Apple eclipsed Google to become the world’s most valuable brand with estimated value of $153bn.

Posted in News | Tagged , , , , , , | 1 Comment

7 red flags your brand strategy is off

By Øyvind Ihle | Published: 2011/04/05
Brand Identity Makeover

Check if you recognize any of them, and if you need to go back to the brand strategy drawing board.

Posted in News, Strategy | Tagged , , , , | 1 Comment