April 10th, 2013
Innovators know it; Great market insights are paramount to successful innovation. Our research shows that innovation leaders understand the market far better than their competitors and they are able to execute on these insights. They analyze the market from multiple perspectives which enables them to see opportunities that seems invisible to others.[...]
January 11th, 2013
Many positioning processes begins with an understanding of how well a company or a product performs in different areas of the market. Industries, segments, categories and target groups are thoroughly analyzed and forms the basis for new positions and strategy.[...]
September 10th, 2012
The world of brand building is undergoing one of the biggest changes in the history. New technologies and social media has led to us all to be connected, 24/7, with the rest of the world.[...]
February 6th, 2012
What is innovation, why we need it and why does it fail so often. An exploration into managing current business and creating innovation strategies for the future.[...]
October 31st, 2011
New segmentation approach for mapping consumer needs. Strategic foundation for growth & innovation.[...]
Innovation is the hype word of the day. Everyone wants it and everyone talks about it. What is less certain is whether they know what good innovation entails and what implications it has on business.
Planning must be anchored in the reality of an organization's operational responsibilities and its ability to provide adequate support to other functions enabling the full value chain to function properly.





