Build systemic innovation capabilities with methods and frameworks proven successful in the real world. Become an innovation leader.
UNCOVER CUSTOMER NEEDS
The foundation for innovation and growth is to truly understand customer needs. See the market as it really is and unlock a world of new growth opportunities.
BUILD INNOVATION STRATEGY
Based on a new market understanding, define your most attractive market positions and your company’s capabilities. Develop an ambitious yet realistic strategy and a portfolio of innovations to close the gaps.
DEVELOP NEW CONCEPTS
Take new concepts to the market, core and breakthrough, securing your current and future business.
Innovators know it; Great market insights are paramount to successful innovation. Our research shows that innovation leaders understand the market far better than their competitors and they are able to execute on these insights. They analyze the market from multiple perspectives which enables them to see opportunities that seems invisible to others.[...]
Many positioning processes begins with an understanding of how well a company or a product performs in different areas of the market. Industries, segments, categories and target groups are thoroughly analyzed and forms the basis for new positions and strategy.[...]
Planning must be anchored in the reality of an organization's operational responsibilities and its ability to provide adequate support to other functions enabling the full value chain to function properly.
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